How to segregate kids clothing to boost sales
Clothes for kids can be super cute and parents love to shop for their kids. However, as a store owner you would always want to increase the sales volume every month. This may seem to be a daunting task because customers may not want to come back to shop in the next couple of months after buying several clothes at one time. That is when you will have to come up with ideas so that the sales volume does not drop. Your store may have the best clothes for kids, but it is the way you present them to customers that will decide whether they find it interesting or not.
With the advent of online stores for kids clothing, the competition to increase sales volume has increased to a great extent. For kidswear manufacturers, Suncity has always been popular, but the question remains as to what store owners should do to make a good impression on parents and potential customers. When it comes to kids clothing, it is always best to have them categorized in specific ways so that parents can understand what they are looking for and what they need. Here are few simple things that you can keep in mind and it can definitely be a silver lining to the dropping sales volume for the kids section:
- Shop by age – this is probably the easiest way to make parents understand because they would immediately know what to look for. When you segregate kid’s clothes according to their age group, you eliminate the need for customers to ask about clothes that would be suitable for their kids. Additionally, parents can look in detail from boys and girls section according to the age and find the right clothes.
- Shop by discount – everyone loves discounts and there will be a huge rush amongst parents to pick the best clothes for their kids from the discount section. Every store attracts the attention of customers by offering discounts and in addition to the adult section if you can introduce similar schemes on the kids section and have a separate area in your store where these clothes will be available, then you will notice the crowd coming to pick the clothes. This has been a tried and tested technique by many stores and has often been a hit, especially when there is a festive occasion nearby.
- Type of clothes for boys and girls – it is quite common to have different sections for boys and girls in the kids clothing area, but it would be more precise if the clothes are segregated according to their types. If it is for girls, then the clothes should be sorted as per their types such as bottom wear or sets and suits or tops and so on. Similarly, for boys the categorization should be clear enough so that parents can easily pick up the clothes they want for their kids without searching around.
When you want to increase the sales volume of kids clothing in your store, you should look to be more innovative with the layout. This helps parents to decide easily and they would love to come back again.